How to Advertise on Facebook Cheaply

It seems as though everyone has a Facebook page these days and that’s not far from the truth. There are millions of Facebook users all over the world and the social networking website keeps growing at an accelerated rate. Due to this, business owners have caught on to Facebook advertising and they have realized how easy it is to reach their target demographic of people using Facebook advertising. Facebook advertising costs money though, just like any other form of advertising. This might make some business owners shy away from using this marketing method because they do not want to spend the money. Luckily, there are a few different ways to save money and advertise on Facebook cheaply. The first thing to remember when advertising on Facebook is that regardless of how much or how little money you spend, the key is getting people to click the ad. One of the easiest ways to do this is by inserting an image or graphic in the ad. This will make the ad more eye appealing and it will also help it stand out better. For the text portion of the ad, write the words out so that it is easy for the user to tell what they are going to get if they click on the ad. Users like to be precise and to the point, so if the ad rambles on about a lot of nothing, then it might not get clicked.Now that you know a couple of tips on what your ads should contain on Facebook, here are a few tips on advertising cheaply:

If you are marketing an online business, then make sure to use keywords that relate to the website that you are marketing. It is fun to play around with ad campaigns and come up with a few creative ads, but it will be wasted money if the ads are not relevant to the website. 

If you have a local business or only want to target Facebook users from certain countries or localities, then make sure to input that information when setting up the campaign. A lot of money is wasted with Facebook advertising by marketing to all users, instead of only the users who will be interested in a product or service being offered.

One of the best ways to advertise on Facebook cheaply is to set the maximum cost per click amount very low. Facebook has a habit of setting it high, but you do not have to pay the pre-filled amount that Facebook lists. 
Advertising on Facebook does not have to be expensive and can be fairly cheap depending on the settings that the user designates for their ad campaigns. When first starting out, it is helpful to play around with the ad campaign settings to get the cost where you want it and need it to be. 

Facebook Advertising – How To Make A Facebook App

In many ways, Facebook has become bigger and more powerful than Google. And one of the best ways for you to take advantage of all that traffic is to make your own Facebook applications. If you’re wondering how to make a Facebook app, this article will guide you on your way.Warning: There’s not enough space in this article to cover the whole process, but you should get an idea about what to do and how to do it.First of all, you should get a Facebook account and at least five friends. You can make your app without it, but you cannot submit it to the application directory, before you have at least that amount of friends.With that out of the way, you’re ready to create your first application. You need to host the script files yourself on a webserver. And you can create it using PHP, ASP, or any scripting language you’re used to.You need to download and install the Facebook application libraries to your webserver. At the moment, you can find the package here as well as some example files, which will make it easier for you to create your own app: http://github.com/facebook/php-sdk/When you’ve finished the script for your app, you should log into Facebook and create it there. Scroll down to the bottom of the page, and find Developers.You’ll need to fill in the forms with the name and description of your app as well as the URL to the folder, where you’ve put the script. You should also upload some pictures to use for the app’s icon and logo.You’ll get a piece of code to insert in your script that leads to the Facebook libraries, which you should also upload to your server.Choose the app URL for your application. Just like any other Internet address, you cannot use spaces, but use an abbreviation of your app name instead.Test your app, and when it’s working like you want it to, you can submit it and make it possible for everybody to get the app. Who knows, you might have the next hot app like Farmville or Texas Hold’Em Poker.

Facebook Advertising: 2 Basic Types

Social networking has attained so much popularity these days and Facebook is certainly the most popular social site with its almost half a billion active users. Small business owners have acknowledged that this social networking platform can help them market their products because of its ability to reach a wide market.Small business have already jumped into social media marketing as a form of advertising mode and make their products get noticed to a wide variety of people. These people may already be into Facebook and you just have to meet them there where they are spending time.By having your fan page in Facebook you can have visitor interactions and find out what things that your visitors are interested in. If you have built a wide fan base you provide high quality information and share your contents with your visitors and you will have good results in your social marketing strategy.Advertising on social sites like Facebook, will not only increase sales of your products or services but also help you build and maintain your brand. Having variations of your products or introduction of a new product line will not be hard to do if you are already into Facebook.Placing ads on Facebook is easy and can bring you lots of advantages. Since people often cannot block what Facebook place on their pages, you can place your ad according to age groups, genders, or customer’s likings, where you intend your ads to be displayed.Starting an ad campaign on Facebook is simple as you only need to provide information like website URL, website title and the description of your ads. You can also upload image ads if that is your option and after you have selected your targeted customers by age group, gender, location, etc. you will already have an advertisement.Your options are cost per click (CPC) type of ads or the cost per thousand impressions (CPM) type. Opting for the CPC mode, you will have to pay for the number of clicks you receive and if you have chosen the CPM type, you have to impressions that your ads are placed on Facebook.You need to bid for the unit price for each click on your ad if you opted for the CPC mode and if your option is the CPM type, you have to bid for every thousand impression of your ads. You only have to decide on which option you chose based upon your daily budget and what your expectations are with your campaign.If your main goal is to get more traffic to your website then a CPC type of ad on Facebook is the ideal mode because at the lesser cost. If you want to build your company or product brand, the CPM type could be more advantageous.